The officer tightened his grip on Jud's arm. The other officer drew his gun. Jud held himself still. These strong free cash flow results essentially enabled us to fund an accelerated stock buyback transaction while continuing to reduce debt. We are approaching the final leg of Project Fusion, tory burch shoes clearance which was designed to create an integrated technology platform and develop world class systems to support our business. Our Fusion initiatives have reached major milestones within the past year, and the work being done within this program is helping Constellation become more connected as one company, improving efficiencies and achieving cost savings across our business.
IIL plans to launch seven more brands / molecules in the first phase, namely, Metro, Shark, Rambo, Super Star, Victor Gold in the insecticides category and Dynamite Plus, a powerful acaricide and Ultra which is a fungicide. This will take the number of IIL brands to 103 from the current 96. Addressing the media cheap tory burch shoes, Rajesh Aggarwal, Managing Director, IIL, said, and these seven new products will help us strengthen our customer base.
The decrease in second quarter SG was primarily due to lower expenses resulting from prior cost reduction activities.As our cost reduction efforts have taken route, we expect SG for the remaining quarters of 2012 to track towards the lower end or below our previously communicated 73 to 77 million guidance range.Our operating loss of 5.8 million was essentially flat to year ago period as the lower sales volumes were offset by our cost savings efforts. Net loss for the quarter was 6.8 million or $0.12 on a per share basis as compared to a net loss of 6.6 million or $0.12 per share in the second quarter of 2011.On the retail side of our business tory burch shoes outlet, sales from the 44 Thomasville stores that we have operated for more than 15 months were down 7.4% from the second quarter of 2011 following an 8% same store sales increase in the second quarter of 2011.We ended the quarter with 48 company owned Thomasville stores, our Thomasville retail operating loss for open stores improved to 4.3 million from the 4.7 million loss reported in the second quarter of 2011 driven by lower SG cost.Moving on to our balance sheet. We generated 3.7 million of free cash flow in the second quarter.
IIL plans to launch seven more brands / molecules in the first phase, namely, Metro, Shark, Rambo, Super Star, Victor Gold in the insecticides category and Dynamite Plus, a powerful acaricide and Ultra which is a fungicide. This will take the number of IIL brands to 103 from the current 96. Addressing the media cheap tory burch shoes, Rajesh Aggarwal, Managing Director, IIL, said, and these seven new products will help us strengthen our customer base.
The decrease in second quarter SG was primarily due to lower expenses resulting from prior cost reduction activities.As our cost reduction efforts have taken route, we expect SG for the remaining quarters of 2012 to track towards the lower end or below our previously communicated 73 to 77 million guidance range.Our operating loss of 5.8 million was essentially flat to year ago period as the lower sales volumes were offset by our cost savings efforts. Net loss for the quarter was 6.8 million or $0.12 on a per share basis as compared to a net loss of 6.6 million or $0.12 per share in the second quarter of 2011.On the retail side of our business tory burch shoes outlet, sales from the 44 Thomasville stores that we have operated for more than 15 months were down 7.4% from the second quarter of 2011 following an 8% same store sales increase in the second quarter of 2011.We ended the quarter with 48 company owned Thomasville stores, our Thomasville retail operating loss for open stores improved to 4.3 million from the 4.7 million loss reported in the second quarter of 2011 driven by lower SG cost.Moving on to our balance sheet. We generated 3.7 million of free cash flow in the second quarter.
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